Will Perry | Co-Founder + CMO

HIRING: Facebook & Google Ads Manager

About REASON:

REASON is an ecommerce focused digital marketing agency located in downtown Orlando, FL. Our core objective is developing online sales strategies and executing advertising plans through a developed ecommerce ecosystem.

PLEASE EMAIL TEAM@REASONAGENCY.CO YOUR RESUME AND COVER LETTER.

About the Facebook & Google Ads Manager role:

The REASON team seeks Facebook & Google Ads Manager Media Manager  with minimum (1) experience managing paid Facebook and Google Ad campaigns to join the team in a part-time or full-time capacity.

This candidate will be eligible for financial performance-based merit bonuses set by the company (REASON) based on campaign and client performance.

The preferred skill set is an individual with focus and specialization in ecommerce, building strategy for sales funnels, ad funnels and executing advertising campaigns via Google, Facebook and Instagram to generate sales, leads and ROAS.

The Facebook & Google Ads Manager will be a key piece in setting overall client strategy and managing the overall health of client marketing funnels, ecosystem and advertising by focusing on maximizing ROAS for the client and maximizing profitability.

Only candidates with demonstrated success and case studies are asked to apply.

The Facebook & Google Ads Manager works with the Operations Manager, CEO and marketing team from creation of the Digital Media Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign.

This individual must have a strong understanding of Paid Search, Paid Display, and Paid Social, relying on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required.

The Facebook & Google Ads Manager plays a crucial role in proactive campaign management and must have an in-depth understanding of the client’s property and marketplace to maximize returns for their client base. They will be responsible for collaborating with internal groups to holistically achieve the client’s goals. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.

  • Develop in-depth understanding of client needs and establish a cohesive plan and strategy
  • Research and develop strategy and digital media plans for clients; identify target audience; recommend budgets and ideal media channels
  • Write and deliver digital media plans to Sales
  • Conduct conference calls with client regarding campaign performance and recommended modifications for improved campaign performance
  • Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines; ensure all best practices are being implemented
  • Manage client onboarding and renewal process
  • Draft ad copy and present to client for approval
  • Initiate campaign set-up and workflow for tracking tags
  • Manage creative development
  • Establish deadlines for various components in order to achieve the completed projects by designated due date
  • Ensure all new and renewal campaigns launch and quality SLAs are met
  • Campaign optimization strategies and detail changes
  • Provide analysis and commentary for client reports
  • Reallocation of cross-channel budgets
  • Remain up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the client’s business
  • Manage campaigns for clients with a proactive, detailed, strategic and analytical approach
  • Own the development and continued upkeep of client strategy throughout the lifecycle of campaigns
  • Other duties as assigned

Key Performance Indicators (KPI’s) To Monitor Success

  • Campaign ROAS
  • Campaign profitability
  • Campaign pacing
  • Renewal Rate

Qualifications:

  • Minimum of (1) years of relevant online media experience (implementing and managing Digital Media campaigns through Paid Search, Paid Display, Paid Social, Display Remarketing
  • Bachelor’s Degree in related field of study; may include Business Administration, Marketing, Advertising
  • Experience in Google Analytics and Google Adwords required; Google Adwords Certified
  • Knowledge and experience working with ad tags, basic HTML
  • Ability to evaluate data trends, understand and evaluate budget/results, upsells, ROAS, margins and KPIs and other numeric data effectively
  • Excellent oral and written communication skills
  • Excellent interpersonal skills that encourage team cooperation, promote enthusiasm, and both demonstrate and motivate strategic thinking
  • Focused on team outcomes rather than individual success
  • Strong copywriting skills and ability to communicate within guidelines
  • Strong focus on outcomes; has initiative to drive results for excellent campaigns
  • Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients

Seniority Level

Associate

Industry

Digital Marketing, Advertising, Digital Media

Employment Type

Full time

Salary

based on individual

“All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.”

PLEASE EMAIL TEAM@REASONAGENCY.CO YOUR RESUME AND COVER LETTER.

QUESTIONS ABOUT YOUR MARKETING?


Free 30-min consultations are available.

SCHEDULE