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Social Media Is Misunderstood

by: Will Perry - [Social Media]

Social Media platforms such as Facebook, Instagram and Twitter were built for digital social engagement. This might sound like a, well duh moment, but social engagement means two-way communication. It does not mean using your social channels as a billboard to offer promotions to buy your product. It means interacting and exchanging dialogue with others. […]

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Social Media Frequency: Quality Or Quantity?

by: Will Perry - [Social Media]

So which is it? Quality or quantity? Well, actually, it’s both. The digital space is saturated with content. From Instagram to Facebook to LinkedIn to SnapChat to Medium and hundreds if not thousands of others. Creating GREAT content, doing it really well, and doing it often, is what cuts through the junk. Think of any┬ábrand, […]

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