Profit is Bottled at the Source

by: Brent Blossom - [Business Development]

We’ve all called a company and been met by an automated system that seems to transfer us in circles before putting us on hold or asking us to leave a voicemail that never gets answered. I get it, companies are busy. They’ve got a great product and are in high-demand. But, should this impact the […]

Read More

The Process – Ugly & Beautiful

by: Brent Blossom - [Business Development]

Imagine you’re standing beneath a canopy of fluorescent lights. In front of you, rows of cereal boxes are neatly arranged. You locate the one you’re here to buy, pick up the box and head to the register. You pay, kindly tell the courtesy clerk to keep their plastic bag (so environmentally-conscious of you!) and carry […]

Read More

Who Really Cares?

by: Brent Blossom - [Business Development]

Those of us who invest deeply into our products and services can feel at a loss sometimes when the people we’re trying to reach don’t seem to care like we do. I mean, doesn’t every person on the planet wake up in the morning thinking about face cream [aka insert your product or service here], […]

Read More