Social Media Is Misunderstood

by: Will Perry - [Social Media]

Social Media platforms such as Facebook, Instagram and Twitter were built for digital social engagement. This might sound like a, well duh moment, but social engagement means two-way communication. It does not mean using your social channels as a billboard to offer promotions to buy your product. It means interacting and exchanging dialogue with others. […]

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Profit is Bottled at the Source

by: Brent Blossom - [Business Development]

We’ve all called a company and been met by an automated system that seems to transfer us in circles before putting us on hold or asking us to leave a voicemail that never gets answered. I get it, companies are busy. They’ve got a great product and are in high-demand. But, should this impact the […]

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Social Media Frequency: Quality Or Quantity?

by: Will Perry - [Social Media]

So which is it? Quality or quantity? Well, actually, it’s both. The digital space is saturated with content. From Instagram to Facebook to LinkedIn to SnapChat to Medium and hundreds if not thousands of others. Creating GREAT content, doing it really well, and doing it often, is what cuts through the junk. Think of any brand, […]

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The Process – Ugly & Beautiful

by: Brent Blossom - [Business Development]

Imagine you’re standing beneath a canopy of fluorescent lights. In front of you, rows of cereal boxes are neatly arranged. You locate the one you’re here to buy, pick up the box and head to the register. You pay, kindly tell the courtesy clerk to keep their plastic bag (so environmentally-conscious of you!) and carry […]

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What a recent web presence audit revealed about a 50+ year old law firm

by: Will Perry - [SEO]

When doing it for cheap just keeps you from winning in the long run. Imagine trying to climb a mountain but for every 4–5 steps you take, you get pushed back 2. You’re putting in the work, but it’s just not working out. So many companies, marketers, business owners want their websites ranking in the top […]

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Who Really Cares?

by: Brent Blossom - [Business Development]

Those of us who invest deeply into our products and services can feel at a loss sometimes when the people we’re trying to reach don’t seem to care like we do. I mean, doesn’t every person on the planet wake up in the morning thinking about face cream [aka insert your product or service here], […]

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Tone Of Voice: It’s not what you say, it’s how you say it

by: Will Perry - [Branding]

Usually hearing “It’s not what you say, it’s how you say it.” from my parents when I was a kid, meant I was in trouble, and I was in the doghouse. Instead when I’m sharing this with you now, in much different context, and it also applies to your digital marketing strategy! Your “tone of […]

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